For the MLB to effectively reach and engage their diverse fan base, the club teams utilize target and retarget advertising strategies. These strategies involve tailoring ads to specific demographics and interests, as well as retargeting users who have previously interacted with the team's online platforms. All 30 organizations participated in these targeting/retargeting ads.

MLB teams utilize target and retarget ads to effectively engage with fans, promote events, and drive revenue. By tailoring ads to specific demographics and retargeting engaged users, teams can create meaningful connections and enhance their fan base's overall experience.