BetMGM has been a unique client that leverage sports betting in a different way than it’s competitors. BetMGM does a fantastic job getting the promotions their users are looking for, but in a very creative way. Kevin Garnett, Jalen Rose, Jamie Foxx - these are just a few celebrities that BetMGM utilizes in their advertisement pieces to stay up to date on trends and keep users coming back. It’s no question that user retention plays a big part of their marketing, as they have always been great giving myself cool assets to use for their campaigns.